Download PDF by Mark Tungate: Branded Beauty: How Marketing Changed the Way We Look

By Mark Tungate

ISBN-10: 0749461810

ISBN-13: 9780749461812

good looks is a multi-billion greenback international embracing makeup, skin care, hair care, fragrances, plastic surgery - even tattooing and piercing. through the years it has used flattery, seduction, technological know-how and disgrace to cajole shoppers that they will need to make investments in the event that they are looking to glance their top. In Branded attractiveness, Mark Tungate delves into the historical past and evolution of the sweetness enterprise. From luxurious boutiques in Paris to tattoo parlours in Brooklyn, he talks to the folk who have made dermis their alternate. He analyses the selling suggestions utilized by those that create and promote attractiveness items. He visits the labs the place researchers search the major to everlasting early life. He compares attitudes to good looks all over the world and examines the increase of natural attractiveness items. filled with interesting aspect on nice names similar to Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max issue, Branded attractiveness additionally considers the way forward for the sweetness business.

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Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate


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