By Philip Kotler,Milton Kotler
ISBN-10: 111849640X
ISBN-13: 9781118496404
With the constructed global dealing with gradual financial development, effectively competing for a constrained consumer base ability utilizing inventive and strategic advertising and marketing ideas. Market Your option to Growth provides 8 powerful how you can develop in even the slowest economic system. They comprise how one can elevate your industry percentage, increase enthusiastic shoppers, construct your model, innovate, extend across the world, gather different companies, construct a very good recognition for social accountability, and extra. via enticing any of those pathways to development, you could in attaining development charges that your rivals will envy.
- Proven company and advertising and marketing recommendation from major names within the industry
- Written through Philip Kotler, the key exponent of making plans via segmentation, focusing on, and place by way of "the four playstation of selling" and writer of the books Marketing 3.0, Ten lethal advertising Sins, and Corporate Social Responsibility, between others
- Milton Kotler is Chairman and CEO of Kotler advertising staff, situated in Washington, DC, writer of A Clear-sighted View of chinese language Marketing, and a common contributor to the China company press
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Market Your Way to Growth: 8 Ways to Win by Philip Kotler,Milton Kotler
by Brian
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