By Barbara Smit
ISBN-10: 0141023686
ISBN-13: 9780141023687
Unlacing the tale of the way activity turned so packed with funds …
Today, game is gigantic company, and Adidas and Puma are of the most important international manufacturers, paying stars, golf equipment and competitions to put on their label, dominating far and wide from soccer pitches to journal pages. this can be the significant tale of the way the competition among brothers grew to become game into an undefined.
Pitch Invasion additionally tells the stories of a few of the best sportsmen of all time, revealing the Pele pact, Boris Becker’s unlucky contribution to the death of Puma, and simply how Adidas helped Mohammed Ali win his greatest struggle. attaining correct as much as today’s global of multibillion-dollar firms, how the arriving of Nike affected the pitch and the importance of Adidas’s fresh takeover of Reebok, this is often an enormous wearing drama of festival, greed, bribery, ardour and shoes.
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Pitch Invasion: Adidas, Puma and the Making of Modern Sport by Barbara Smit
by Christopher
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