Download e-book for kindle: The Advertising Age Encyclopedia of Advertising by John McDonough,Karen Egolf

By John McDonough,Karen Egolf

ISBN-10: 1579581722

ISBN-13: 9781579581725

For a whole checklist of entries and members, a beneficiant choice of pattern entries, and extra, stopover at the The "Advertising Age" Encyclopedia of Advertising website.

Featuring approximately six hundred widely illustrated entries, The advertisements Age Encyclopedia of Advertising offers distinct old surveys of the world's prime businesses and significant advertisers, in addition to model and industry histories; it additionally profiles the influential women and men in advertisements, overviews ads within the significant nations of the realm, covers very important matters affecting the sector, and discusses the main elements of technique, perform, technique, and concept. additionally encompasses a colour insert.

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