By John McDonough,Karen Egolf
ISBN-10: 1579581722
ISBN-13: 9781579581725
Featuring approximately six hundred widely illustrated entries, The advertisements Age Encyclopedia of Advertising offers distinct old surveys of the world's prime businesses and significant advertisers, in addition to model and industry histories; it additionally profiles the influential women and men in advertisements, overviews ads within the significant nations of the realm, covers very important matters affecting the sector, and discusses the main elements of technique, perform, technique, and concept. additionally encompasses a colour insert.
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The Advertising Age Encyclopedia of Advertising by John McDonough,Karen Egolf
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